Founders
Episode 397 #397: Jiro Ono: Simplicity Is The Ultimate Advantage
Founders

Episode 397: #397: Jiro Ono: Simplicity Is The Ultimate Advantage

Founders

Episode 397

#397: Jiro Ono: Simplicity Is The Ultimate Advantage

David Senra is the host of Founders, where he studies history's greatest entrepreneurs. This is what he learned from reading the transcript of the documentary Jiro Dreams of Sushi.

Jiro Ono is the greatest living sushi chef. He was kicked out his house when he was 9. He started working in a restaurant so he wouldn't have to sleep under a bridge. He never stopped. Over his 75 year career he rose to the very top of his profession. People travel from all over the world to eat at his restaurant. The meal costs $400 per person and lasts 15 minutes. This episode is what I learned from reading the transcript of the documentary Jiro Dreams of Sushi and is full of ideas you can use in your work.

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#397: Jiro Ono: Simplicity Is The Ultimate Advantage

Introduction

One of my favorite documentaries that I've watched over and over again is this documentary called "Jiro Dreams of Sushi." It is about the greatest sushi chef of all time. His name is Jiro Ono. At the time that the documentary was created, he's 85 years old. What I did for this episode is I actually transcribed the entire documentary and then I went through that document just like I go through every single book that you and I talk about together.

So I want to start with the very beginning of the documentary. You see Jiro, he's talking directly to the camera and he tells us exactly why the documentary is named "Jiro Dreams of Sushi." He says, "I would see ideas in dreams. My mind was bursting with ideas. I would wake up in the middle of the night in dreams. I would have visions of sushi."

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