Angel Investing and Trend Spotting

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[00:02:12] – (First Question) – How does Joanne orient herself towards what’s new, in the context of food in New York city

[00:04:10] – Can that mindset of forward-thinking be cultivated

[00:05:18] – Latest thing that got Joanne excited before everyone else

[00:06:57] – Why the new frontier is going niche and local

[00:10:23] – Joanne’s first investment

[00:11:48] – Why do VC’s typically stay away from media

[00:12:55] – How Joanne got into her first investment as a customer

[00:14:11] – What is the skillset of making money that Joanne as

[00:14:45] – Can you sense if a founder has that innate ability to just make money

[00:17:04] – Are there common traits in founders

[00:18:07] – Joanne’s progression into angel investing after her first investment

[00:19:58] – Red flags when looking at investments

[00:20:40] – Impression on growth without goals

[00:23:30] – Trends among Joanne’s investments

[00:25:56] – How much knowledge is transferrable between different industries that Joanne invests in

[00:27:06] – The dichotomy and unique challenges between raising capital with female founders vs male founders

[00:29:07] – How does Joanne balance her time and stay engaged with all of her investments

[00:30:50] – Time when Joanne has helped a founder sidestep a pothole

[00:31:35] – Most memorable first impression Joanne experienced

[00:35:05] – How often does someone not have the right idea but is still worth investing in

[00:37:19] – Why Joanne won’t start a fund

[00:38:22] – Data on female founders returns and time

[00:40:38] – Criteria for identifying emerging trends, especially in the more creative/artistic fields

[00:43:29] – The changing costs of launching a brand, in the contest of fashion

[00:47:11] – What has Joanne most excited right now

[00:48:11] – Interesting facts about the fashion business

[00:52:01] – Kindest thing anyone has done for Joanne