A Toy Company from the Future
Episode 58 A Toy Company from the Future
A Toy Company from the Future

Episode 58: A Toy Company from the Future

A Toy Company from the Future

Will Weinraub is the CEO and co-founder of OnChain Studios. We cover how 'Cryptoys' came to be, the intersection of gaming and digital assets, and why building applications on top of the right blockchain is paramount.

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[00:02:18] - [First question] - The success of Cryptoys brand deals despite crypto downturns

[00:04:23] - The basics of IP licensing deals in the crypto industry

[00:05:49] - The kind of external partners he typically deals with for toyetic brand deals

[00:07:02] - Rewinding to the company’s genesis and how people reacted early on

[00:14:50] - The prototype design for Cryptoys

[00:16:06] - A closer look at the Cryptoys business model then and now

[00:18:37] - How kids are increasingly attracted to digital products

[00:21:05] - Why they can’t buy and sell their NFTs to kids today

[00:23:13] - What stops a child from joining Opensea and buying an NFT

[00:25:26] - His take on digital ownership and the pushback from the gaming community

[00:29:31] - Where Cryptoys on their timeline for developing a gaming component

[00:30:24] - What building on different blockchains means for the competitive landscape

[00:35:19] - Blockchains aren’t a one size fits all solution for application development

[00:38:36] - Why Cryptoys needs a blockchain at all compared to being hosted on a server

[00:40:41] - Potential risks to owning an asset on a newer blockchain

[00:43:00] - His take on going from a tech startup to a toy focused startup

[00:44:47] - What he’s most excited to build over the next six months and six years

A Toy Company from the Future

Introduction

Eric
This is Eric Golden, and my guest today is Will Weinraub. Will is the CEO and Co-Founder of OnChain Studios, which is building Cryptoys. Cryptoys is a digital toy company that embraces different elements of Web3 innovation from collectible NFTs to play-to-earn gaming.

We discuss the evolution of Cryptoys, how kids are increasingly used to digital products and having a really interesting discussion on the importance of different blockchains to build upon. Please enjoy my discussion with Will Weinraub.

Eric
Will, thanks for joining us today. How are you doing?

Will
Good, Eric. Thank you so much for having me. Appreciate it.

The Origins and Successes of Cryptoys

Eric
So a year ago, you guys had just done your Series A round. You raised over $30 million, high-flying company in the Web3 space, focused on toys, gaming. You announced a deal with Mattel. With the winds totally at your backs, it just seemed like everything was going right.

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