Transcript
Introduction
Dom
Today, we're traveling back to that green and pleasant land, I call home to speak with the founder of the U.K.'s fastest-growing radio station, Louis Timpany. Louis started Fix Radio in 2017 after realizing that the power uses of radio weren't being served at all. He was working on a construction site when he noticed that the biggest source of arguments day in, day out was about the radio. No one listens to radio as much as builders.
But at the time, there was no station built specifically for them. They had to suffer through repetitive music, endless ads, and segments designed for casual listeners. Six years on, Fix has grown into a national station with some 300,000 listeners. Last year, it was the fastest-growing radio in the country. This conversation is a wonderful illustration of how focused you have to be to build a media business. And our conversation with Louis is littered with gems about marketing, commercial partnerships, and connecting with your target market. I hope you enjoy this conversation as much as Matt and I did.