Episode 36 Building Crypto Communities

Episode 36: Building Crypto Communities

Episode 36

Building Crypto Communities

Alex Taub is the co-founder of Upstream and Truth Labs. We cover the best use cases for DAOs, the challenges of announcing NFT roadmaps, and the creative process behind Illuminati and Goblintown 

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[00:02:16] - [First question] - All of the projects he’s involved with and how they intersect

[00:03:42] - How relationships are at the core focus of what gives him a superpower 

[00:05:24] - His transition from Web2 to Web3 and how it’s playing out for Upstream

[00:06:26] - The legal structure of DAOs and what they unlock for people  

[00:08:14] - Whether or not the size of a DAO makes control difficult

[00:09:12] - Other exciting things he’s seeing in Upstream  

[00:09:56] - Whether or not Illuminati was always on the Upstream roadmap 

[00:11:27] - The creative process for Illuminati and Goblintown 

[00:13:23] - How quickly the idea for Goblintown went from concept to launch 

[00:16:07] - The push pull caused by the participants in the NFT market

[00:18:24] - Why they doxed themselves after a successful anonymous launch 

[00:21:26] - How the spaces came about and became so popular 

[00:22:18] - Why there is such a lack of people trying new things in NFTs

[00:23:39] - What it’s like trying to find talent and onboard people in his projects

[00:24:41] - His take on the NFT marketplace and why he made his own  

[00:27:35] - The rabbithole of refunding participants for NFT purchases

[00:28:45] - How vault DAO helps keep NFTs safe 

[00:29:48] - Overview of the multiple wallet on Metamask and using it

[00:31:23] - What leads to a bad community when people come together

[00:32:08] - Selection bias and controlling for it to filter out bad actors

[00:33:18] - What he’s excited to see built over the next six months and six years

Building Crypto Communities

Introduction

Eric
This is Eric Golden, and my guest today is Alex Taub. Alex is the co-founder and CEO of Upstream, a no-code DAO platform, as well as the co-founder of Truth Labs - the team behind NFT projects, Illuminati and Goblintown. Alex is an expert on forming communities, especially around NFTs and DAOs. In this episode, we discussed the best use cases for DAOs, the challenges of announcing NFT roadmaps, and why Truth Labs targets different audiences with each project. Please enjoy this conversation with Alex Taub.

How Alex's Projects Fit Together

Eric
I'm excited to have Alex Taub with us today. Alex, before we do these podcasts, we have a tremendous team at joincolossus that helps us prepare. And in preparation for this interview, I was taking aback how much you were working on simultaneously with a lot of founders. Usually they're focused on one specific thing. But I thought interesting place to start would be, if you could give the audience a thumbnail sketch of all the different projects and companies that you're involved in and how they interplay with one another.

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