Transcript
Introduction
Dom
Welcome back to Making Media. Our guest today is a sports media veteran Mike Stricoff. Mike spent a decade producing live sports talk on national TV, first working at MLBN before moving to FOX Sports where he helped launch Undisputed. Mike worked on that show alongside Skip Bayless, Shannon Sharpe and others as the main line producer.
In 2017, he left national TV for tech, going to work at Snap where he led their sports and gaming content. More recently, he's launched his own business, connecting investors and content producers, and he also works as an adviser to many digital media companies.
Matt and I tap into all of this experience in a fascinating discussion that centers around personality-driven media businesses and how that's evolved, both at the national scale and also at the independent creator level. Please enjoy this discussion with Mike and stick around at the end for our debrief.