Transcript
Introduction
Patrick
My guest today is Trina Spear, a former investor at Blackstone and the co-founder and CEO of FIGS. FIGS is a multi-billion dollar public company that built a category leaving brand selling scrubs to healthcare professionals. It was a problem hiding in plain sight, and FIGS solved it through vertical integration and customer obsession. Trina shares so many interesting, simple lessons that are often ignored in business. Please enjoy my great conversation with Trina Spear.
The Core Insight Behind FIGS
Patrick
I'd love to begin our conversation with the story around the original insight for this product line, because one of my favorite things in the world is when there's something hiding in plain sight, that everyone sees all the time in their lives and no one ever thinks, wow, that would be a great new $2 billion opportunity. Maybe you could just tell us what the original core insight was for you and your co-founder and why you decided to make a business out of it.