Transcript
Introduction
Patrick
Today, we will be diving into Cardlytics. Founded in 2008, Cardlytics operates as an advertising platform integrated with a digital channels of banks. It allows advertisers to identify potential customers from their spending habits and reach those customers directly within their mobile banking applications.
Today, Cardlytics is one of the largest digital ad platforms, seeing data on 50% of every card swipe in the US. To help break down Cardlytics, I'll be joined by Cliff Sosin, founder of CAS Investment Partners. During our conversation, we touch on what makes Cardlytics value proposition so valuable to the ecosystem, how Cardlytics measurement capabilities differ from Google, and what is needed for Cardlytics to reach its full potential.
Throughout our conversation, Cliff gives a great perspective on how this management team brought unique insight to this opportunity, but then faced struggles as the company started to scale. His understanding of the history of the business shines throughout the discussion. I hope you enjoy this breakdown of Cardlytics.