Taboola: The Open Web’s Suggestion Engine

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[00:02:48] - [First question] - What is Taboola? 

[00:03:35] - The scale of the business, revenue, impressions, and payouts to date

[00:05:18] - What problem Taboola solves for advertisers and their user experience

[00:07:22] - Comparing the advertising differences between Taboola and Facebook

[00:09:15] - Why a publisher would choose Taboola and what they solve for them

[00:11:06] - Reasons why advertising through Taboola is desirable

[00:14:41] - The founding insight and early struggles of building Taboola

[00:18:42] - Important metrics when evaluating their business and what generates revenue

[00:20:32] - What they offer to both sides of the marketplace to grow their business

[00:22:26] - Defining yield and how they position their rates

[00:25:38] - Things they do to improve the value proposition for clients

[00:29:29] - What allows Taboola to grow and remain competitive 

[00:30:37] - Prioritizing sales and marketing spend to ensure their long term success

[00:32:24] - Positive and negative factors in relation to scaling a business like this

[00:34:11] - Reasons why they wanted to merge with Outbrain

[00:35:16] - Their latest deal with Connexity and his thoughts on M&A for the future

[00:37:50] - The top things that would maximize their success over the next decade

[00:40:05] - Cookies, privacy, and the role they might play in years to come

[00:42:09] - The biggest threats and risks for the future of Taboola

[00:44:14] - The competitive landscape of advertising and content placement

[00:46:09] - Lessons for builders and investors when studying Taboola’s story  

[00:47:47] - Where to go if you want to learn more about Taboola