Business Breakdowns
Episode 110 FC Bayern Munich: The Best Run Club in Football
Business Breakdowns

Episode 110: FC Bayern Munich: The Best Run Club in Football

Business Breakdowns

Episode 110

FC Bayern Munich: The Best Run Club in Football

Marie Schulte-Bockum is a football journalist and Munich resident. We cover the people and philosophy behind Bayern's consistent success, the value of broadcast revenue and a prudent transfer policy, and how staying true to its roots has helped Bayern cultivate a global fan base.

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(00:02:38) - (First question) - Overview of Bayern Munich

(00:05:37) - How Bayern’s been able to maintain such consistent success writ large

(00:12:39) - What the 50+1 rule is and its implications for German football clubs

(00:17:24) - Major differences between the Bundesliga and other European leagues

(00:22:30) - What it takes to run a high performance team like Bayern Munich

(00:28:39) - Driving profits and the three major revenue buckets for Bayern Munich

(00:35:48) - Germany’s influence being the biggest economy in the European Union

(00:38:40) - How important European football is to every major club and broadcasting revenue

(00:43:20) - Whether Bayern are buyers, builders, or borrowers in regards to their team 

(00:51:15) - Overview of their expenses and the size of their wage bill 

(00:53:43) - What financial fair play is and how it protects football clubs

(00:57:27) - How they’ve managed to cultivate one of the biggest fanbases in the world

(01:02:14) - Potential risks for Bayern Munich’s continued success

(01:05:18) - League-level discussions around sharing revenue equitably 

(01:07:34) - Lessons for builders and investors when studying Bayern Munich’s story 

FC Bayern Munich: The Best Run Club in Football

Introduction

Dom
This is Dom Cooke and today we're breaking down Bayern Munich. Typically when you think of football or soccer you think of the English Premier League clubs or clubs in Spain like Real Madrid and Barcelona. But as we thought about which club will be best to break down first, Bayern Munich stood out. It is Germany's most successful football club by a long way. And by whatever measure you use it is also one of the world's biggest.

But importantly, for us, it makes a great case for being the best-run club in football. It has an enterprise value close to EUR 3 billion. It has no debt. It has been profitable for three decades and is majority owned by fans, plus it's got a trophy cabinet to rival any club in the world. Bayern has won a record 32 national Bundesliga titles, including the last 10 in a row, and it's won the prestigious Champions League six times.

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