Transcript
Introduction
Dom
Welcome back to Making Media. Our guests today is Matthew Sherry, Co-Founder and CEO of Platform Media. Founded in 2021, the business has honed some of the U.K.'s biggest podcasts and earlier this year, was acquired for an eight-figure sum. The business was founded to solve the two biggest problems in podcasting, distribution and monetization and through a savvy social strategy and bespoke partnerships today, has found unique solutions to both of those issues.
The first podcast Matthew and his team created The Good, The Bad & The Rugby is a prime example. It's around the 100th most popular podcast in the U.K., but it is comfortably in the top five when it comes to monetization. We get into all the details of how they've managed to crack the code, where inspiration for the business came from, and what's next after a capital injection from their recent acquisition. Now for your regular listeners of Making Media wondering where we've been, Matt and I cover that in the debrief at the end, so be sure to stick around for that. For now, on to our conversation with Matthew. We hope you enjoy it as much as we did.