Transcript
Introduction
Matt
Welcome back to Business Breakdowns. Today, we have a fascinating story of brand versus business as we cover Motorola. Motorola was a mainstay on Interbrand's top 100 brand list for most of the 2000s. I get nostalgia thinking about those old flip phones and the Razr model, but Apple and Samsung took over that market. It was not the end for Motorola, and they found their own way to thrive.
For this episode, I'm joined by Portfolio Manager Joseph Shaposhnik. And we get into how Motorola achieved this stealth success over the past 15 years. We get into how CEO Greg Brown worked with two and arguably, three activist investors to focus on mission-critical communications, a very specific customer segment and a more blended hardware software model. It's a truly great example of a business finding a niche and executing to a tee. Please enjoy this episode on Motorola.