Mobile Gaming: A Freemium Economy

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(00:02:24) - (First question) The year mobile gaming took off and the leaders in game development at that time

(00:04:34) - The evolution of mobile game publishers since 2012  

(00:08:50) - Mobile gaming business models; why “freemium” has thrived  

(00:14:04) - The 95% rule for freemium; revenue per user is not as important when working truly within a freemium model   

(00:21:18) - The ratio of average user retention vs great user retention; and measuring retention using DX values 

(00:24:19) - Comparing game revenue before and after the decline curve of user base at the 30 day mark

(00:29:23) - How much in-game advertising revenue makes up in the total revenue for a game

(00:34:22) - The current business model for mobile gaming; 25 good games vs 1 viral hit game

(00:37:32) - Balancing in-game advertising between outside revenue and a developer’s gaming portfolio; determining high-potential players based on their immediate in-game behavior 

(00:43:17) - Eco-system development or consolidation; The enduring theme that Eric expects to stick around for the next 3-5 years

(00:47:18) - The overall health of the mobile gaming market; how the Digital Markets Act in Europe may lead to the fracturing of app stores and the benefits to the industry of that