Transcript
Introduction
Even though I'm often asked to define my ''business philosophy,'' I generally won't do so, because I don't believe it can be taught as if it were a recipe. There are ingredients and techniques that will guarantee success. Parameters exist that if followed, will ensure a business can continue, but you cannot clearly define our business success and then bottle it as you would a perfume. It's not that simple.
To be successful, you have to be out there. You have to hit the ground running. And if you have a good team around you and more than your fair share of luck, you might make something happen. But you certainly can't guarantee it just by following someone else's formula. Business is a fluid-changing substance. And as far as I'm concerned, The Virgin Group will never stand still.