Transcript
Introduction
His relentless determination produced 6 NBA championships and some of the most spectacular performances in sports history, while his enduring grace and unique sense of style made him equally famous in the worlds of fashion, business and marketing.
In Driven from Within, Michael makes it clear that the basis for his phenomenal success came from the inside out, thanks in part to those who guided him along the way. His skill, work ethic, philosophy, personal style, competitiveness and presence have flowed from the basketball court and into every facet of his life. Nearly 3 years removed from his last turn as an athlete, Michael's 20th Air Jordan Shoe has helped push Nike's Brand Jordan division to nearly $500 million in sales.
This is a book about the power of collaboration and teamwork. The all-inspiring energy generated when people combine their creativity and passion and a fearless desire to lead, whether it's waking up at 6 a.m. to work on fundamentals as a high school junior or spending hours with legendary designer, Tinker Hatfield, on the intricacies of state-of-the-art shoe design. Michael Jordan has never wavered in his desire to be the best. Everyone knows the results. In Driven from Within, Michael Jordan and those in his inner circle revealed the philosophy that made it all happen.
So that is from the inside cover of the book that I'm going to talk to you about today, which is Driven from Within and it was written by Michael Jordan and Mark Vancil. So I was not expecting to do this book right now. It's actually 200 pages into another book that hopefully will come in the next few days. But ever since I read that almost 700-page biography of Michael Jordan, I couldn't stop thinking about it. Just the ability to look into Michael Jordan's mindset and operating system really motivated me and really fired me up actually. And so I had read like briefly the introduction to this book. It sounds like, you know what, I need to do this right now. I feel compelled to, I can't put this book down.