Founders
Episode 119 #119 The Dodge Brothers
Founders

Episode 119: #119 The Dodge Brothers

Founders

Episode 119

#119 The Dodge Brothers

David Senra is the host of Founders, where he studies history's greatest entrepreneurs. This is what he learned from reading The Dodge Brothers: The Men, the Motor Cars, and the Legacy by Charles Hyde.

What I learned from reading The Dodge Brothers: The Men, the Motor Cars, and the Legacy by Charles Hyde.

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This is the story of two small town machinists who became enormously successful automobile manufacturers in the early years of the auto industry [0:01]

Early life and first jobs [3:02]

Moving to Detroit: Arriving at the right place, at the right time, with the right skill set [6:28]

Horace Dodge is a gifted engineer like Henry Royce (Founders #81) was + Inventors and bicycle manufacturers [12:00]

How The Dodge Brothers first described their business [16:40]

Doing work for Ransom Olds, Founder of Oldsmobile [18:20]

Crucial decisions in the early days of the company [23:33]

In a gold rush don't dig for gold. Sell pick axes [24:44]

The Dodge Brothers almost bankrupted Ford for lack of payment [28:22]

The Dodge Brothers got very rich off of Henry Ford [33:28]

Why and how the Dodge Brothers built their own car [36:00]

Comparing The Dodge Brothers organizational structure with that of Ford and GM [41:00]

The Dodge Brothers view on advertising [43:04]

How and why they worked so well together [46:13]

A bond so tight it could only be separated by death [50:58]

Their greatest accomplishment [52:01]

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#119 The Dodge Brothers

Introduction

"This is the story of two small-town machinists who became enormously successful automobile manufacturers in the early years of the auto industry. At the start of the Ford Motor Company in 1903, the Dodge Brothers supplied nearly every car part needed by the up-and-coming auto giant. After 15 years of operating a successful automotive supplier company, much to Ford's advantage, John and Horace Dodge again changed the face of the automotive market in 1914 by introducing their own car."

"The Dodge Brothers automobile carried on their names even after their untimely deaths in 1920, with the company remaining in the hands of their widows until its sale in 1925 to New York bankers and then the subsequent purchase in 1928 by Walter Chrysler. The Dodge nameplate has endured, but despite their achievements and their critical role in the early success of Henry Ford, John and Horace Dodge are usually overlooked in histories of the early automotive industry."

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