Founders
Episode 180 #180 Jeff Bezos (Invention of a Global Empire)
Founders

Episode 180: #180 Jeff Bezos (Invention of a Global Empire)

Founders

Episode 180

#180 Jeff Bezos (Invention of a Global Empire)

David Senra is the host of Founders, where he studies history's greatest entrepreneurs. This is what he learned from reading Amazon Unbound: Jeff Bezos and the Invention of a Global Empire by Brad Stone.

What I learned from reading Amazon Unbound: Jeff Bezos and the Invention of a Global Empire by Brad Stone.

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[1:47] Every interesting thing I've ever done, every important thing I've ever done, every beneficial thing I've ever done, has been through a cascade of experiments and mistakes and failures. I'm covered in scar tissues as a result of this.

[6:19] I absolutely know it's hard, but we'll learn how to do it.

[8:30] Thinking small is a self fulfilling prophecy.

[12:13] Begin any conversation about a new product in terms of the benefit it creates for customers.

[19:08] Bezos deployed his playbook for experiments that produced promising sparks: he poured gasoline on them.

[22:41] You can regulate yourself quite easily or think about what you're going to do with your existing resources. Sometimes, you don't know what the boundaries are. Jeff just wanted us to be unbounded.

[25:48] If I have to choose between agreement and conflict, I'll take conflict every time. It always yields a better result.

[27:19] Don't come to me with a plan that assumes I will only make a certain level of investment. Tell me how to win.

[35:50] He preached the wholesale embrace of technology, rapid experimentation, and optimism about the opportunities of the internet instead of despair.

[45:17] Bezos’ one constant edict: Go faster.

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#180 Jeff Bezos (Invention of a Global Empire)

Introduction

Number one, his genius was not in inventing. Rather, it was in inventing a system of invention. Dozens of researchers and engineers and thinkers labored beneath Edison in a carefully constructed hierarchical organization that he founded and oversaw. Number two, it has always seemed strange to me, the things that we admire in men, kindness and generosity, openness, honesty, understanding, and feeling, are the complements of failure in our system. And those traits that we detest, sharpness, greed, meanness, egotism, and self-interest, are the traits of success. And while men admire the quality of the first, they love the produce of the second.

So those are 2 quotes that appear at the very beginning of the book that I'm going to talk to you about today, which is Amazon Unbound: Jeff Bezos and the Invention of a Global Empire, and it was written by Brad Stone. This is a sequel to The Everything Store, and this is part 3 in this miniature 3-part series that I'm doing on Jeff Bezos. You don't have to listen to them in order, but it might be helpful if you do.

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