Transcript
Introduction
Dom
In this episode of Making Media, I sat down with Neil Schuster. Neil is a co-founder and partner of golf media business, No Laying Up. No Laying Up is one of my favorite media businesses, both for its content and how the small team behind it has grown the operation over the past decade. It began as a WhatsApp group talking about golf among friends. That became a Twitter account in 2013, a blog and then now the famous, if you're into golf, podcast came shortly after.
Neil and his four co-founders namely Soly, DJ, Big Randy and brother, Tron, have captured the mood of golf fans around the world, and they've brought fresh insights as well as conversations with the leading players to listeners. As their audience grew, the side project became a full-time venture and, today, while you can still count the entire employee base on two hands, the business is legitimately one of the biggest and most influential media operations in golf.