Invest Like The Best
Episode 330 Building ZoomInfo
Invest Like The Best

Episode 330: Building ZoomInfo

Invest Like The Best

Episode 330

Building ZoomInfo

Henry Schuck is the founder and CEO of ZoomInfo. We cover some of the best stories from his time building the company, the universal characteristics of great salespeople, and his frameworks for thinking about pricing power, going public, and more.

This episode is brought to you by:

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(00:03:19) - (First question) - The story of Henry’s famous email about building a championship team

(00:05:39) - How the email aligned with the IPO of ZoomInfo

(00:07:01) - Dealing with pressure in business

(00:09:14) - Applying pressure from the top down as a CEO

(00:10:28) - How ZoomInfo’s C-suite was constructed and how it operates

(00:13:17) - A high level picture of their product philosophy

(00:15:35) - The interplay between unique data and workflow

(00:19:29) - Rating the effectiveness of the average B2B go-to-market engine

(00:21:25) - An anecdote about meeting with the head of commercial banking at one of world’s largest banks

(00:22:03) - The framing for most tech companies’ B2B go-to-market strategies

(00:23:06) - What separates the good from the great B2B go-to-market strategies

(00:24:55) - Characteristics of great salespeople in the all stages of a company’s lifespan

(00:27:30) - Specific questions for screening potential salespeople; characteristics to look for

(00:28:59) - His breakdown of how he used both study and practice to get to where he is

(00:31:39) - The story of bootstrapping his startup

(00:36:05) - His view on the process of pricing

(00:37:19) - The generation of and control of power

(00:40:54) - The importance of M&A in building the business

(00:44:30) - What drove ZoomInfo’s efficiency advantage over competitors

(00:47:01) - The story of how ZoomInfo was acquired

(00:48:37) - How their acquisition was funded

(00:50:06) - The ever-shifting goal posts of mergers and acquisitions

(00:53:15) - Anecdotes of hustling in the early days

(00:59:34) - Another story from the early days of selling

(00:59:42) - His pitch to Clearslide

(01:03:40) - Using information to influence a potential lead into a sale

(01:04:57) - How companies can prepare for the advent of generative AI

(01:09:02) - The anatomy of a great sales motion today

(01:12:10) - The stages of what it means to be a CEO

(01:13:15) - Learning how to execute M&A

(01:16:43) - What it means for a company to work in unison at scale

(01:18:26) - His advice on M&A, company core values, and corporate communication

(01:19:48) - The next chapter for Zoom Info

(01:21:46) - Advice for a fledgling DJ trying to build a career

(01:22:26) - Henry’s advice for Patrick in landing some big names for his podcast

(01:26:57) - Tips for going public with a company

(01:28:33) - Lessons learned from leading a public company

(01:32:24) - His read on the level of control he has over his company

(01:34:47) - The kindest thing anyone has ever done for him

Building ZoomInfo

Introduction

Patrick
My guest today is Henry Schuck, the Founder and CEO of ZoomInfo. I've gotten to know Henry over the past year by virtue of him being on the Board of Tegus, where I'm a Board observer. I meet a lot of people and Henry is one of my favorites.

His energy is unmatched and he knows his business down to the tiniest details. He has tenacity and curiosity in spades. ZoomInfo is a go-to-market software and data solution for B2B sales. Henry founded the business as DiscoverOrg in 2007 and bootstrapped it for the first 7 years of its life.

Today, it's an $8.5 billion public company with a database of over 140 million business contacts. We delve into the science of great sales. Henry shared some awesome stories and we talk about his business philosophy more broadly. Please enjoy my great conversation with Henry Schuck.

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