The Real Estate “Media” Game

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(00:01:41) - (First question) - How he landed in the real estate journalism segment

(00:02:41) - The history of The Real Deal as it stands out from the rest of the industry

(00:06:24) - Challenges the publication faced early on that made it stronger in the long run

(00:09:14) - An overview of their scale and structure

(00:12:21) - Audience analytics he focuses on to track the health of the business

(00:14:20) - How he tries to measure their presence in the zeitgeist

(00:16:59) - His emphasis on liaising with readers

(00:18:44) - The prevalence of direct website traffic versus ancillary routes to their content

(00:23:15) - How he thinks about paywall and subscription models versus advertising

(00:25:54) - Why they keep their editorial team and ad team separate

(00:27:51) - How they develop new IP and mass media based on their popular exclusives

(00:32:27) - Preserving relationships with sources while also maintaining journalistic integrity

(00:36:29) - How he typically sources his most important stories

(00:39:40) - His philosophies for training budding journalists joining the publication

(00:41:34) - What they look for in journalists they hire

(00:44:01) - Dealing with top journalists that want to leave to strike out on their own

(00:49:03) - De-brief