Invest Like The Best
Episode 94 The Future of Media
Invest Like The Best

Episode 94: The Future of Media

The Future of Media

Niel Robertson is the co-founder and CEO of influence.co. We cover the current media landscape, the role the largest media platforms will play, and future opportunities in the industry.

[00:01:24] – (First Question) – Overview of the media landscape as it relates to influencer marketing

[00:04:12] – How does he think about this space as an investor

[00:09:51] – What is the future of distribution of products

[00:14:31] – An overview of the e-sports ecosystem

[00:15:50] – The shift of people watching others play video games

[00:17:36] – Will we see power shift from the platform to the influencer

[00:24:33] – Why Amazon is the sleeper in this game

[00:27:08] – Reviewing some of the other platforms, starting with Snapchat

[00:28:24] – Twitter

[00:29:36] – Other platforms that should be focused on…Pinterest

[00:31:08] – His interest in blockchain and digital collectibles

[00:34:04] – Who will be disrupted by digital collectibles

[00:35:25] – Why does the decentralization of these assets matter

[00:37:19] – The tokenization of assets

[00:39:41] – What companies have the largest hurdles to innovate in these spaces

[00:42:27] – His thoughts on leadership

[00:45:22] – Advice for content creators and content aggregators

[00:47:40] – His thoughts on companies that aggregate top content creators

[00:50:47] – His experience owning restaurants

[00:53:16] – His experience in motocross

[00:55:01] – Kindest thing anyone has done for Neil

The Future of Media

Introduction

Patrick
This week's episode covers a new set of topics. The conversation with Niel Robertson covers media, eSports, content distribution, marketing and a lot more. Niel started a software company out of his bedroom when he was 14 years old, and sold his first company in 1999 for $280 million when he was just 24. He has started and sold other companies to Twitter and Cisco. He started another large business that ultimately failed. He's been an investor, venture partner and serial entrepreneur. You can find more about Niel's background in the show notes.

As I often do, I cut the long background section from the interview so that we can get right to the meat of things. But Niel concluded that section saying, "I think it could all be summed up by saying I just like building things and I can't stop doing it." In addition to the overall media landscape, we discussed the role that the biggest media platforms will play and where other opportunities may exist. We cover digital collectible stored on the blockchain and what type of digital assets may be leased out to others. We close with the discussion of leadership, company structure, content creation, and something you should do each year. Please enjoy this unique conversation with Niel Robertson.

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