Business Breakdowns
Episode 99 Wise: Moving Money Around the World
Business Breakdowns

Episode 99: Wise: Moving Money Around the World

Business Breakdowns

Episode 99

Wise: Moving Money Around the World

James Revell is an investor at TDM Growth Partners. We cover how Wise offers an alternative to the broken system of correspondent banking, who its competitors are, and whether cross-border money transfer is ultimately a commodity business.

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[00:02:27] - [First question] - Overview of Wise, their key product, and core competency 

[00:04:17] - The founding story of Wise and the road leading to today

[00:09:18] - Wise’s size and scale today compared to 2011

[00:11:07] - Their competitive advantages and how it informs their goals 

[00:19:24] - Exploring Wise’s closed loop system and why their model can’t be copied

[00:21:28] - Unique characteristics of their business model that allows them to capture such robust margins

[00:25:32] - Overview of Wise’s unit economics and their revenue model

[00:34:49] - Interchange fees and how Project Zero guides the business

[00:36:44] - Why their lower take rate doesn’t destroy the industry 

[00:38:24] - Ways Wise’s business model can’t simply be copied and replicated 

[00:44:35] - Thoughts on who their true competitors are

[00:48:10] - Their customer acquisition flywheel 

[00:49:49] - Float, increasing net margin, and how they contribute to durability

[00:53:55] - Key risks associated with Wise when evaluating the business

[00:58:35] - Reasons behind the decision to raise money as a direct listing in the UK

[01:01:03] - How people looking at Wise should think about margins over time

[01:03:32] - Lessons for builders and investors when studying Wise’s story

Wise: Moving Money Around the World

Introduction

Zack
This is Zack Fuss, an investor at Irenic Capital. And today, we're breaking down Wise. Wise helps individuals and small businesses move money across borders. It offers significantly faster and cheaper international transfers than traditional banking routes because of its innovative closed loop system. 12 years after its founding, Wise serve 6 million customers and earned close to GBP 1 billion in income last year.

Investors currently value the business, which is listed in London at GBP 6 billion. To breakdown Wise, I'm joined by former payments exec and now investor at Sydney-based, TDM Growth Partners, James Revell. We cover the broken system of correspondent banking, which has led to slow, opaque and expensive transfers and then explore how Wise has counter positioned itself to take advantage of this large market. Please enjoy our breakdown of Wise.

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