Transcript
Introduction
Matt
All right. Welcome back to Making Media. We have a fun new format we are testing out today. It's something that we've been playing around with a bit. As we get more questions about what's going on in the media industry, we still consider ourselves very much outsiders.
But we're starting to know enough about the industry to offer some fresh perspective and it's something that's happening in conversations usually off mic with different people in the industry and many which are legacy media members.
So today, we're going to talk about Forbes. Forbes, iconic media brand, 100-plus-year existence, they generate north of $250 million in revenue. But in recent years, most of what Forbes has been known for is the headlines around the sale of the company.
It's owned by a Hong Kong-based investment firm, and that firm has been looking to sell the business for multiple years now. There's a laundry list of failed transactions and many things that have stopped that from happening, including political dynamics, SPAC dynamics, even crypto dynamics.