7 More Nuggets of Media Wisdom

This episode is brought to you by: 
Scribe. Scribe is the presenting sponsor of this episode of Making Media and the magic behind the Colossus transcripts. One of the best decisions we made at Colossus was transcribing all of our audio into a searchable transcript library. We had been using another provider up until the summer of 2022 but we were constantly having issues with accuracy if our audio was just the slightest bit impaired. Whether it's training sessions, internal Q&As, or for media purposes, the value of transcripts is huge. And we are not alone. Scribe is the transcription service that powers all of S&P Global - like CapIQ - and the client list includes our friends at Tegus. Go to joincolossus.com/scribe to unlock 150 minutes of free transcription and test their capabilities.

(00:02:37) - (First question) - How prioritizing listeners in podcasting benefits the business in unexpected ways

(00:07:10) - The long game in media: Why slow growth equates to sustainable relationships

(00:13:15) - How media growth and funding models are often misaligned with business sustainability

(00:14:35) - Why starting simple in content creation is vital

(00:20:02) - The underestimated power of newsletters in direct audience engagement

(00:24:43) - Building a unique, value-added subscription service for super fans

(00:28:07) - The crucial role of internal communication in a decentralized world

(00:32:40) - How passion and dedication can turn unpaid podcasting into a thriving business