Learning How to Sell

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[00:02:47] - [First question] - What Segment currently does for its customers

[00:03:37] - How this industry looked before Segment came along

[00:04:30] - Overview of a simple data flow and the utility of capturing user data

[00:05:55] - Insights that led to developing the structure for a central data pipeline

[00:07:52] - Why other companies don’t just build their own data collection API

[00:10:04] - Early days of building the company and finding success outside their initial idea

[00:12:29] - Pivoting from classroom software to providing software the world needed

[00:17:06] - Sign that validated becoming a B2B software company

[00:19:49] - Challenging moments trying to scale Segment after bootstrapping the startup

[00:24:58] - Getting customers to articulate your value proposition helps grow your sales

[00:26:42] - Deciding what would be sold and what would remain open source

[00:28:05] - Structuring and developing an enterprise sales team and sales model

[00:30:23] - Overview of a $2 million per salesperson contract and how it’s allocated

[00:31:38] - How it feels to be a participant in the SaaS industry

[00:34:02] - Lessons learned about revenue operations and how underappreciated it is

[00:36:39] - Backwards efficiency and companies who use products to bootstrap scale economics

[00:38:51] - Focusing on customer acquisition cost to maximize scale efficiency

[00:40:52] - Potential disruptors to economies of scale

[00:42:21] - Lessons learned from achieving massive scale and being acquired by Twilio

[00:45:40] - Behind the curtain view of current data use trends

[00:48:49] - His perspectives on the data privacy landscape and their implications writ large

[00:51:48] - Legitimate businesses that will be hurt by changes in data privacy standards

[00:53:11] - How data privacy standards may affect everyday merchants

[00:54:03] - The worst advice he’s heard given to new entrepreneurs

[00:56:20] - Impactful advice received along the way when growing Segment

[00:56:47] - What has him most excited about the future

[00:57:13] - Lessons learned about leadership from Jeff Lawson and his own experience

[00:58:51] - The hardest changes he’s had to make as a leader

[01:00:20] - The kindest thing anyone has ever done for him