Transcript
Introduction
Patrick
My guest today is Jesse Pujji, the founder and CEO of Gateway X, a holding company that builds, buys and invests in companies that are driving the direct-to-consumer landscape. Prior to Gateway X, Jesse's was the CEO and co-founder of Ampush, a performance marketing business helping power customer acquisition across some of the world's biggest brands. Jesse's my go-to person for all things performance marketing and customer acquisition, so we decided to record this episode to bring his incredible lessons to a wider audience. It also dovetails nicely into the series of episode we are making called Primers, where we take our audience from a zero to seven on just about any topic.
In this Primer with Jesse, we dive into how revenue mechanics affect ad campaigns, why long sales funnels often offer the greatest opportunities for differentiation, and the various channels and strategies available for performance marketing. I hope you enjoy my conversation with Jesse Pujji. Our mission with these episodes is to provide access to the best ideas in people, in business and investing. We will soon be significantly expanding the scope of this effort. To make it possible at Colossus, we're expanding the team and hiring two critical early roles. The first position will be our lead mobile software developer. This person will lead the development of our mobile applications, which will change how people learn together. The second position will be our lead designer. Because the existing team lacks UX and UI design experience, this person will have a blank slate to creatively design new applications from the ground up. To learn more about both roles, visit joincolossus.com/careers. Now, onto the show.