Transcript
Introduction
Eric
My guest today is Will Peck. Will is the Head of Digital Assets at WisdomTree where he oversees the firm's digital assets, crypto and blockchain initiatives. After speaking with WisdomTree's CIO, Jeremy Schwartz, a couple of weeks ago, it was great to explore their digital strategy with Will.
We discussed the firm's digital roots, the complexity around launching a Bitcoin ETF and their innovative app WisdomTree Prime, which allows clients to hold real-world assets like gold, U.S. dollars and treasuries alongside digital assets like Bitcoin and Ether on the blockchain. Please enjoy my conversation with Will Peck. Will, thanks for joining me today.
William
Great to be with you, Eric.
On Digital Assets
Eric
So when I think of WisdomTree, I think of brand recognition, TV advertisement, ETF firm. I don't necessarily think of crypto, but you guys have been very active. So I think a good place to start would be how does a traditional finance firm like WisdomTree end up with a Head Of Digital assets like yourself?