Making Markets
Episode 37 Unpacking India
Making Markets

Episode 37: Unpacking India

Making Markets

Episode 37

Unpacking India

Sajith Pai is a Partner at Blume Ventures. We cover the unique features that define India, how to segment the Indian consumer, and the business models that work in the country.

(00:00:00) Welcome to Making Markets

(00:01:04) Introduction to Sajid Pai and the Indian Market

(00:02:22) Challenges and Opportunities in the Indian Market

(00:04:54) Cultural Differences: Trust and Credit in India

(00:07:31) The Duopoly Phenomenon in Indian Industries

(00:11:01) Comparing India with Other Emerging Markets

(00:16:13) The Venture Capital Landscape in India

(00:21:24) Indian Consumer Market Dynamics

(00:21:54) Built in India for India: Success Stories

(00:23:06) Unique Indian Business Models

(00:24:48) Built in India for the West: Insights

(00:26:49) Government and Regulatory Environment

(00:28:56) Investment Landscape and Competition

(00:34:29) Exit Opportunities and Challenges

(00:37:41) Advice for Indian Founders

(00:39:57) Current Market Sentiment

 

Unpacking India

Introduction

Eric
My guest today Sajith Pai, a VC at Blume Ventures. Sajith is one of the leading thinkers on India. And today, he takes us on a journey to understand this massive, fast-growing and challenging market. We cover many of the unique features that define the country, like the lack of trust and low levels of debt. We also talk about segmenting the Indian consumer, the business models that work in India and the incredible rise of the start-up ecosystem. If you want to learn more, I recommend you check out the 10-part Colossus series, Return on India. Please enjoy this episode with Sajith Pai.

Eric
Sajith, I'm excited to do this today. I was always a domestic investor or a global multinational, and India would always come up. And I feel like through my investing career, I think I've been to five India cycles where it's the most hyped investment, everyone's excited. There's so much opportunity. The metrics are prolific, the growth, the size. And I feel like there's just a graveyard of people who tried to harness the Indian investment and failed.

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