Transcript
Introduction
Dom
Hello and welcome back to Making Media today. Matt and I are joined by Kaki Orr, the Creative Director for branded content at The North Face. I've long been obsessed with mountaineering films, and few companies make better content about outdoor adventures than The North Face.
After a career as a professional skier where she was sponsored by The North Face, Kaki joined the company and has since led the charge to create mesmerizing films about athlete skiing, climbing, running across many of the world's most remote and breathtaking mountains.
We've talked a lot on this show about content to commerce. But in many ways, this conversation covers the reverse, commerce to content. We talked to Kaki about creating authenticity while achieving The North Face's goals, how these epic films come together and how she thinks about risk throughout the process.