Invest Like The Best
Episode 299 It’s About the Money
Invest Like The Best

Episode 299: It’s About the Money

Invest Like The Best

Episode 299

It’s About the Money

Paul Orfalea is the founder of Kinko's. We cover his leadership style, what he learned about hiring well, and why entrepreneurship was his only path out of school.

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[00:02:58] - [First question] - What it was like to be a very bad student in highschool

[00:04:22] - When he first realized he was unemployable

[00:05:02] - The origin story of the very first Kinko’s

[00:06:13] - What the ideal progression of an entrepreneur is in his mind 

[00:06:57] - Recognizing real customer problems and what he enjoys most about sales

[00:07:53] - Finding what has worked well in each Kinko’s and coaching managers

[00:08:54] - Something he found that a manager was doing that blew him away

[00:10:22] - Getting messages from his brain to everyone else in the Kinko’s network 

[00:11:45] - The difference of working on and not in the business

[00:13:22] - What he got better at when it came to managing people 

[00:13:57] - Why a good salesperson will sell you broke  

[00:14:41] - Disagreeableness as a positive characteristic for people in business

[00:15:08] - Whether or not candor is different from disagreeableness

[00:15:36] - Why he teaches, what he teaches, and his teaching style

[00:18:31] - Explaining the Federal Reserve in two minutes  

[00:19:47] - What students most commonly want from him  

[00:20:06] - Whether or not making yourself inaccessible as a leader is good for promoting a self-starter attitude amongst team members 

[00:21:39] - The story about tearing down a sign that was antagonistic to a customer

[00:21:58] - The role of anger in his career and something he’s worked on over time

[00:22:31] - Where Kinko’s falls on the spectrum of bad to great businesses

[00:24:09] - Characteristics he’d look for in founders to back a business early

[00:25:08] - Qualities of a business he’d cultivate more or less if he could start over

[00:26:18] - Lessons learned about using the word employee

[00:26:42] - His strategy for where to go next once he had his original concept

[00:27:21] - The most clever marketing strategy he ever deployed or designed

[00:27:45] - Learning to spread the glory instead of the money

[00:28:30] - The state of entrepreneurship today compared to when he started 

[00:29:50] - How he instilled frugality and the saving mentality in the business 

[00:30:42] - What motivated him across his career

[00:31:35] - Why being in it for the money seems odd in today’s lens

[00:32:34] - Who he most admired or most admires today 

[00:33:08] - Preserving the alignment of integrity and action 

[00:33:42] - What it felt like to sell a business he’d worked so hard on 

[00:34:57] - How good he is naturally with numbers and math being dyslexic 

It’s About the Money

Introduction

Patrick
My guest today is Paul Orfalea. Paul founded Kinko's, the popular copy chain, in 1970. He started with a single photocopy shop in California and grew the business into a $2 billion multinational operation over the course of his 30 years in charge. Paul is a nontraditional leader in the best sense, and we discussed his philosophy of business building, from why your subordinate should frustrate you, why you shouldn't love your business and tips he learned on hiring well. Please enjoy this conversation with Paul Orfalea. And if you want to learn more about Paul's story, listen to Episode 181 of the Founders podcast, now a part of the Colossus network of podcasts.

Formative Experiences

Patrick
We were chatting a bit before we hit record here, and I was toying with interesting places to start our conversation. There's a line from a biography of yours that just made me laugh and I really enjoyed, and so I thought I would start just there. You said something like, "I graduated from high school eighth from the bottom of my class of 1,200 students." And then the next line was, "Frankly, I still have no idea how those seven kids managed to do worse than I did." So I'd love to begin by hearing about what it was like to be a very bad student in high school.

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