Transcript
Introduction
Patrick
If you'd told me a year ago that I'd be learning critical life and business lessons from the founder of a ketchup company and that 30 to 50,000 people would like to our conversation, I would have told you that was impossible. But the fact that it's true, proves many of the points laid out by this week's guest Scott Norton, co-founder of Sir Kensington's, which was recently acquired by Unilever. Sir Kensington's, which makes "condiments with character" is no ordinary ketchup company and Scott is no ordinary founder. We talk about the most elemental aspects of business, product, relationships, sales, marketing and culture.
I love that we can do so through the lens of such a seemingly simple product, something we use all the time with our families at a barbecue. Scott's observations on culture, the importance of relationships within sales and competitive edge are all memorable. But above all, I'll remember his line, seek to learn that which cannot be taught and I will continually return to the mental of the temple of Poseidon. Oh, and as a bonus, we also talk about biking around Asia, which like all of Scott's stories comes complete with thought provoking lessons. Enjoy this unique conversation with one of the most interesting people I've met on this journey.