Business Breakdowns
Episode 88 DoorDash: Looking for Profitable Routes
Business Breakdowns

Episode 88: DoorDash: Looking for Profitable Routes

Business Breakdowns

Episode 88

DoorDash: Looking for Profitable Routes

Matt Newberg is the founder of hngry.tv. We cover the unit economics of a DoorDash order, the challenges of running a three-sided marketplace, and how it is attempting to integrate vertically.

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[00:02:52] - [First question] - The size and scale of DoorDash and the industry today 

[00:04:35] - Early growth and business history

[00:08:33] - Unit economics of a DoorDash order

[00:11:37] - Creative ways DoorDash is maintaining margins and driving growth

[00:13:33] - Optimizing delivery operations to minimize overhead

[00:16:45] - White-labeling versus first-party logistics

[00:20:03] - How restaurants maintain their own margins and customers while using DoorDash

[00:23:04] - Overview of their recruitment and labor model for delivery drivers

[00:24:36] - Implications of new legislation treating delivery drivers as employees

[00:27:51] - Positive and negative impacts of DashMart, ghost kitchens, and automation

[00:30:53] - The importance of ghost kitchens and how they work

[00:36:23] - Automation and its role at DoorDash

[00:39:15] - Virtual brands in the restaurant industry

[00:43:18] - Advertising sales models on DoorDash and similar apps

[00:45:20] - What ads look like on these apps

[00:46:22] - How grocery store profits from slotting fees translate to delivery

[00:47:33] - Main takeaways from studying DoorDash as a business

DoorDash: Looking for Profitable Routes

Introduction

Zack
This is Zack Fuss, an investor at Irenic Capital. Today, I'm joined by Matt Newberg to help us break down DoorDash, the popular food delivery service. DoorDash was founded in 2013 by four Stanford students, who saw an opportunity to make it easier for people to get the food they love delivered to them.

Today, DoorDash's three-sided marketplace serves as one of the largest local delivery companies in the world, serving millions of customers and partnering with hundreds of thousands of restaurants across 27 countries, run rating at over $50 billion of gross merchandise value.

We will discuss how DoorDash is working to build the infrastructure for local commerce, expanding its offering beyond restaurants, along with its introduction of a vertically owned convenience channel, ghost kitchens and advertising to build a durable competitive advantage and work towards a sustainably profitable business model. We hope you enjoy this breakdown of DoorDash.

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