Transcript
Introduction
Patrick
My guest today is a renowned tech, author, consultant and venture partner at Wildcat Venture, Geoffrey Moore. Geoffrey has spent his career focused on the dynamic surrounding disruptive innovations. And his book, Crossing the Chasm, has become a canonical work for young businesses trying to unlock mainstream markets. This discussion is a masterclass on business strategy. We start with Geoffrey's more recent work on category defining businesses, break down his life cycle of adoption framework and close with the ways messaging should change as companies evolve. Please enjoy this great discussion with Geoffrey Moore.
What Makes a Gorilla Company
Patrick
Geoffrey, your books were some of my earliest education in the world of the competitive landscape of technology. I'd actually start at the end in terms of how I think about your work, which is with the concept of a gorilla as a business. Everyone's going to know, Crossing the Chasm. We're going to talk a lot about all the insight from that book and that thinking. But I think the gorilla as a concept is for me a great unifying theme of your work, aspirationally we all are going to want to be gorillas or invest in gorillas, or start gorillas at some point. Maybe just begin there. What do you mean by a gorilla company? Define that for us to begin.