Transcript
Introduction
Patrick
My guest today is Sebastian Mejía, co-founder and president of Rappi. Founded in Bogota, Colombia in 2015, Rappi set out to create an on-demand convenience store and has expanded into nine countries and over 200 cities. In our conversation, Sebastian and I discuss what differentiates Rappi from US-based delivery apps, how the company evolved early by understanding their customer's behavior, and how the business balances growth versus unit economics. I loved hearing Sebastian's views on the value of brands in an increasingly app based world, the importance of being hyper-local for any delivery based business, and how fungibility is a key characteristic of any rewards program. I hope you enjoy this great conversation with Mejía.
Rappi's Scope, Scale, and Origins
Patrick
So Sebastian, I think the right place to begin our conversation is to level set the audience on what Rappi does and the scope and scale of the business, which obviously is changing very quickly, which is good for you and your partners. But give us just a sense of what the business does today, what customers you touch and where, and how they use the platform.