Founder’s Field Guide
Episode 44 Mastering On-Demand Convenience
Founder’s Field Guide

Episode 44: Mastering On-Demand Convenience

Mastering On-Demand Convenience

Sebastian Mejia is the co-founder and president of Rappi. We cover the ways in which Rappi has balanced growth and unit economics, how fungibility is a key characteristic of any rewards program, and Sebastian's views of the value of brands in an increasingly app-based world.

This episode is brought to you by:

Dell Technologies. When you call a Dell Technologies advisor, they’re focused on you - ready to give advice on everything from laptops to the cloud to keep your small business ready for what’s next. Call an advisor today at 877-ASK-DELL, and do more with modern devices and Windows 10 Pro.

Versett. Versett designs, builds, and scales digital platforms for some of the world's most ambitious companies. If you require a high-performance team to tackle a hard or ambiguous problem, then Versett is the firm to call. To check them out, visit versett.com/patrick. 

[00:02:54] - [First question] - Rappi's current scale and user base 

[00:05:30] - The early-stage problems they encountered when building their platform 

[00:08:43] - Building the initial network dynamics and unit economics of couriers  

[00:12:35] - Solving the data collection and integration needed to power Rappi 

[00:15:22] - Defining what local means and the difference between units and zones

[00:17:33] - Other active companies that offer a similar service  

[00:18:27] - Thoughts on making money in such a diversified supply chain

[00:22:57] - The moment they realized they were starting to feel scale effects for the first time

[00:25:11] - Questions they’re asking themselves as they continue to grow

[00:28:20] - Streaming consumer goods and how they’ll change consumer behavior

[00:31:45] - Impacts on brands Rappi might have with larger user adoption

[00:34:34] - Unique attributes and opportunities in Latin American markets today

[00:38:45] - Observations of early investors and questions investors ask him often

[00:40:17] - The value unlock of having a subscription model akin to Amazon Prime

[00:44:47] - How crypto and blockchain technology might benefit Rappi users

[00:47:16] - His perspective on crypto in Latin America today compared to the US 

[00:48:09] - Their work in financial services

[00:47:30] - Possible reasons why Rappi might not succeed in the future

[00:50:30] - The kindest thing anyone has ever done for him

Mastering On-Demand Convenience

Introduction

Patrick
My guest today is Sebastian Mejía, co-founder and president of Rappi. Founded in Bogota, Colombia in 2015, Rappi set out to create an on-demand convenience store and has expanded into nine countries and over 200 cities. In our conversation, Sebastian and I discuss what differentiates Rappi from US-based delivery apps, how the company evolved early by understanding their customer's behavior, and how the business balances growth versus unit economics. I loved hearing Sebastian's views on the value of brands in an increasingly app based world, the importance of being hyper-local for any delivery based business, and how fungibility is a key characteristic of any rewards program. I hope you enjoy this great conversation with Mejía.

Rappi's Scope, Scale, and Origins

Patrick
So Sebastian, I think the right place to begin our conversation is to level set the audience on what Rappi does and the scope and scale of the business, which obviously is changing very quickly, which is good for you and your partners. But give us just a sense of what the business does today, what customers you touch and where, and how they use the platform.

Access the full transcript
Sign in or register to view episode transcripts.

Contact

Get in touch at help@joincollossus.com