The Art and Science of the Bundle

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[00:01:37] – (First question) – The arc of his career 

[00:03:01] – Why he has an interest in bundling

[00:07:14] – The concepts of superfan, casual fan, and nonfan businesses

[00:10:34] – Using Spotify as an example of bundles 

[00:12:53] – The first myth of bundling: Bundling is bad for consumers

[00:17:22] – The second myth of bundling: 1st vs 3rd party providers and the bundlers

[00:22:32] – Low usage but high Marginal Churn Contribution [MCC] business

[00:23:55] – How insurance fits into these models  

[00:26:06] – Myth 3 of bundling: How this impacts consumers 

[00:31:41] – How marginal costs play into the thinking of bundling

[00:34:23] – Myth 4: Bundling things that have nothing to do with each other 

[00:39:20] – How bundling companies can apply this into their product development

[00:42:50] – Strategic advice to companies building bundles

[00:48:30] – How price and pricing power play into advantages for certain bundlers

[00:53:45] – How does bundling play into his investing thesis

[00:56:16] – Most interesting bundles he’s observed

[00:58:13] – Eigenquestions: The Art of Framing Problems

[00:58:42] – What the future of this trend is

[01:01:53] – What is an eigenquestion 

[01:05:58] – Kindest thing anyone has done for him