Transcript
Introduction
Matt
For today's Making Media, we are diving deep into the world of intellectual property. IP sits at the heart of many media discussions, and it's something we, at Colossus, are very curious about. In the pantheon of great IP management, Disney's purchase of Marvel for $4 billion in 2009 cannot be too far down on your list. That cinematic universe has earned the company over $28 billion at the box office in just over a decade since. That will pay for lunch.
Now for our discussion, we sat down with Todd McFarlane. And Todd knows a thing or two about comic books and IP. He drew Spider-Man. He co-created Venom. And he was the sole creator of Spawn. Todd founded Image Comics just over two decades ago, and that has become the #3 comic book business in the world.
So while Todd's perspective comes from his world of comic book characters and the IP that exists in that universe, it's really not hard to see the linkage to any original content you're producing across any medium. Please enjoy our conversation with Todd.