Founder’s Field Guide
Episode 40 Business Boss Battles
Founder’s Field Guide

Episode 40: Business Boss Battles

Business Boss Battles

Michael is the founder and CEO of Bottomless. We cover the problems founders face when building something unique, how to avoid solving bottlenecks that don’t yet exist, and how to iterate through issues before scaling.

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[00:02:45] - [First question] - How he got into this space in the first place and found the problem Bottomless would eventually solve

[00:08:43] - What he would do better the second time if he had to find a problem and narrow his focus all over again

[00:09:49] - The most notable lessons learned about data legibility beyond the scale

[00:10:15] - Seeing like a State: How Certain Schemes to Improve the Human Condition Have Failed

[00:13:01] - Overview of building the first Bottomless hardware prototype 

[00:14:29] - First steps of physically assembling the first scale and learning fabrication

[00:17:40] - Roughly how long it took to build scales in the beginning

[00:18:30] - How long the company was bootstrapped for

[00:20:41] - Making the pivot to seeking out investor support

[00:29:03] - The often overlooked role of social capital as a startup founder

[00:31:00] - Importance of following niches and passions

[00:32:15] - His philosophy in successfully scaling the production side of the company

[00:34:45] - Lessons learned from bottlenecks and their utility in founder growth

[00:36:52] - The problem of supplier legibility and improving it

[00:40:14] - Understanding USPS predictability as a product input

[00:43:03] - Problems to solve and the fractal nature of them

[00:46:13] - Challenges of hiring staff in the tech space

[00:50:15] - Lessons learned about personal bottlenecks and the need to evolve alongside your company

[00:52:21] - Monitoring your informational inputs and their role in shaping your mindset

[00:55:58] - Closing thoughts on the business boss battles founders face

[00:57:38] - Why society writ large should perceive starting a company as status-enhancing

[00:59:44] - What bottlenecks may present themselves for Bottomless a year from now

Business Boss Battles

Introduction

Patrick
My guest today, Michael Mayer, is the founder and CEO of Bottomless, a company that automatically replenishes your coffee supply, where I'm both an excited investor and customer. Today's conversation is about tactical lessons Michael has learned while building the business. We talk about identifying an addressable problem, how to avoid solving for bottlenecks that don't yet exist and how to iterate through problems before scaling. As yet another example of a self-taught entrepreneur. It's inspiring to hear Michael's mindset for problem solving. I hope you enjoy my conversation with Michael.

Problem #1: Finding the Problem to Solve

Patrick
So Michael, this is going to be a pretty unique version of this series that we call Founders Field Guide for two reasons. One, you've been on the show before, so we're going to make sure to cover ground that we didn't cover the first time and people can go listen to that episode if they want. It's awesome. And second, because I have the pleasure of knowing you and Liana and the team at Bottomless really well, I'm an investor in the business. I've known you guys a long time. I'm a user, et cetera. So we thought brainstorming, that the fun thing to do here is a new format that goes through five, maybe six major scaling challenges that you've had as a business, sort of the absolute worst things that you've had to deal with. What the problems were and how you overcame them because I think my experience with businesses of your type is that, that's all they ever are, is just a series of these, what seemed like insurmountable challenges that then you figure out and you move on to the next one. So we just thought this would be a neat format to try out, look forward to doing with you. I'll kick it off by asking about the most nascent problem, which was, how you got into this problem space in the first place as a single founder and narrowed the scope of the problem that interested you into something that actually could be tackled.

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