Om Malik on his Conversation with Brunello Cucinelli

This episode is brought to you by:

Scribe. Scribe is the presenting sponsor of this episode of Making Media and the magic behind the Colossus transcripts. One of the best decisions we made at Colossus was transcribing all of our audio into a searchable transcript library. We had been using another provider up until the summer of 2022 but we were constantly having issues with accuracy if our audio was just the slightest bit impaired. Whether it's training sessions, internal Q&As, or for media purposes, the value of transcripts is huge. And we are not alone. Scribe is the transcription service that powers all of S&P Global - like CapIQ - and the client list includes our friends at Tegus. Go to joincolossus.com/scribe to unlock 150 minutes of free transcription and test their capabilities.

(00:02:42) - (First question) - Events leading up to his conversation with Brunello Cucinelli

(00:07:50) - What he learned about the person behind the brand 

(00:10:52) - Moving from casual conversation to interview 

(00:11:32) - His preferred interview style 

(00:13:34) - How much philosophy he knew before entering the conversation with Cucinelli 

(00:15:15) - Types of books he noticed in Cucinelli’s office

(00:16:01) - Other moments during the interview that created a casual talking environment 

(00:17:47) - Practicing the concept of finding balance within a company

(00:21:11) - Whether Cucinelli’s philosophy could work for other entrepreneurs 

(00:22:34) - Business sense behind the brand

(00:23:16) - The speed at which the meeting was put together

(00:23:42) - What he took away from the interview and applied to his own life

(00:25:29) - Post interview visits with Cucinelli in America

(00:26:16) - Cucinelli’s Italian national pride versus other countries

(00:27:35) - The tech industry being America's biggest export 

(00:30:16) - The reaction to this interview compared to others he’s written

(00:31:19) - The cultural significance of this piece 

(00:36:02) - People who are similar to Cucinelli’s personality

(00:37:38) - The biggest lesson learned from his conversation with Cucinelli

(00:39:10) - Potential impacts on the piece due to current life events 

(00:40:17) - Advice he has for others in the media industry

(00:43:20) - Debrief