The Power of Brand

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[00:02:58] – (First question) – Exploring the early part of Rohan’s career with Mars

[00:04:53] – First time changing a brand’s image

[00:06:40] – Jason’s transitions since his last appearance on the podcast

[00:09:47] – What parts of a brand excite Rohan as an investor? 

[00:11:33] – The marketing machine once you find a brand

[00:13:13] – Options in the retail strategy

[00:19:07] – Biggest errors early in a brand's lifecycle 

[00:21:04] – The shift where consumers care more about the makeup of a product than just the brand

[00:26:20] – Finding the fanatical few in the early part of a brand's lifecycle

[00:31:03] – How the role of celebrity has changed in shaping brands

[00:33:01] – The importance of how a brand makes consumers feel

[00:36:15] – Will distribution drive market changes in the future? 

[00:38:17] – Driving revenue multiples for products

[00:48:33] – Categories in health and wellness ripe for disruption

[00:52:20] – How scalable health and wellness brands are as public companies

[00:55:00] – Challenges that older brands have in today’s environment

[00:56:46] – Kindest thing anyone has done for Rohan