Business Breakdowns
Episode 18 Petco: Capturing the Pet Economy
Business Breakdowns

Episode 18: Petco: Capturing the Pet Economy

Business Breakdowns

Episode 18

Petco: Capturing the Pet Economy

Greg is the current CEO of pet care provider, Riverdog and a former private equity investor. We cover how Petco evolved into its current big-box model, how pet care store economics differ from grocery economics, and what impact e-commerce has had on the industry.

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[00:02:19] - [First question] - What is Petco?

[00:03:06] - How much of their business is solely eCommerce

[00:03:40] - The scale of the market today and what that space looks like

[00:05:24] - Pet ownership in the US and how much it’s grown over the decades

[00:06:28] - The spend-per-pet metric and how it continues to grow

[00:06:49] - Sales channels for Petco and the big players in this industry

[00:07:31] - When and how Petco started and unique insights that led to starting the business

[00:09:09] - Unit economics for specialty brands versus generic brands

[00:09:42] - General thoughts on the economics of Petco

[00:11:03] - Viewing their revenue and customer base through the lens of a single-store

[00:13:15] - How they drive same-store sales growth and customer frequency

[00:16:22] - The ways they’ve invested in services to incentivize return customers 

[00:18:13] - Conventional retail strategies and how they’ve performed for Petco

[00:20:42] - Ways they are trying to compete with their eCommerce competitors

[00:23:50] - What their eCommerce growth could look like over the next few years

[00:25:20] - Early days of a mobile app and working on their digital-first footprint

[00:26:18] - How good of a deal Chewy was for Petsmart

[00:27:48] - Other big deals Petco has made and why they’ve mattered

[00:28:52] - Unique private equity aspects of Petco

[00:31:07] - What happened to their business during the pandemic and what trends might be here to stay 

[00:32:03] - How many non-pet owners became pet owners because of COVID-19

[00:33:11] - Reasons why their market cap could double in the next five to ten years

[00:34:19] - Reasons why their market cap could be cut in half over the coming years

[00:35:10] - Lessons for builders when studying Petco’s story

[00:37:14] - Lessons for investors when studying Petco’s story

Petco: Capturing the Pet Economy

Introduction

Jesse
Today we will be breaking down pet care giant Petco. Founded in 1965 as a mail order business, Petco has evolved into a one-stop shop pet care solution across it's nearly 1,500 locations. To help break down Petco, I am joined by Greg Kamstra, current CEO of pet care provider Riverdog and former private equity investor. We will discuss how Petco evolved into its current big box model, how pet care store economics differ from grocery economics and what impact e-commerce has had on the industry. It's always fascinating to learn about secular growth stories and the pet care industry falls into that category. I hope you enjoy this breakdown of Petco.

Jesse
All right, Greg Kamstra, welcome to business breakdowns.

Greg
Thanks for having me. Happy to be here.

What is Petco?

Jesse
Yeah, let's dive right in. So for those who don't know, what is Petco?

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