Episode 13 Jenkins the Valet

Episode 13: Jenkins the Valet

Episode 13

Jenkins the Valet

Jenkins is the creator of Jenkins the Valet. We cover how Jenkins developed the story around the digital character, how this character evolved into its own being, and how that initial act of storytelling opened up an impressive amount of business opportunities.

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[00:02:10] - [First question] - His opinion on the power and drawbacks of pseudonymity 

[00:03:59] - The doxxing of the founders of the Bored Ape Yacht Club

[00:05:27] - How separate his avatar/NFT life is from his personal one 

[00:08:12] - Buying Jenkins from a secondary market and the first story he wrote

[00:11:41] - Was Jenkins a business from the beginning or did it happen naturally?

[00:15:34] - What Jenkins the Valet is and its role in the larger scope of this project 

[00:19:17] - The writer room structure and NFTs for participating in it

[00:22:16] - Pros and cons of IP ownership and licensing for creating content

[00:25:38] - Economic structure of their NFTs and participating without an avatar

[00:28:25] - Believing in the ownership of commercial rights in the community

[00:30:28] - How comfortable he is with living both on and off chain

[00:34:17] - Signing with a professional talent agency and trying to explain the project to traditional publishing outlets

[00:38:12] - Were there multiple authors wanting to get in before Neil Strauss?

[00:39:51] - Whether or not the Bored Ape Yacht Club founders reached out as this project continued to build momentum 

[00:41:50] - His thoughts on where and how value accrues

[00:42:28] - How much money was raised via NFT sales and outside investments

[00:46:04] - The level of participation rates in community decisions for the writers room

[00:47:31] - Which group has showcased the most interest to be featured in the second book

[00:48:34] - Who is Mutant Jenkins and who runs the account

[00:50:11] - What he’s most excited to see built over the next six months and six years

Jenkins the Valet

Introduction

Eric
This is Eric Golden and my guest today is Jenkins, creator of Jenkins the Valet. For those unfamiliar, Jenkins was one of the first creators to explore the full potential of utilizing the IP granted and ownership of an NFT. In this episode, we explore how Jenkins developed the story around this digital character, how this character evolved into its own being and how that initial act of storytelling opened up an impressive amount of business opportunities. Please enjoy my conversation with Jenkins.

Pseudonymity and Origins

Eric
Today I have Jenkins, the founder of Jenkins the Valet. Jenkins, thank you for joining us.

Jenkins
Thank you so much for having me. I'm pumped to be here.

Eric
I thought an interesting place to start would be pseudonymity. I think this is a big part of Web3 that people can have an anonymous personality and still provide content and their opinion, online, on Twitter and Discord. You are our first anonymous guest. So I'm excited to have you. I'd just like to start with your opinion of pseudonymity and the power and drawbacks of using it.

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