Harvard’s Media Giant

This episode is brought to you by:

Scribe.
Scribe
is the presenting sponsor of this episode of Making Media and the magic behind the Colossus transcripts. One of the best decisions we made at Colossus was transcribing all of our audio into a searchable transcript library. We had been using another provider up until the summer of 2022 but we were constantly having issues with accuracy if our audio was just the slightest bit impaired. Whether it's training sessions, internal Q&As, or for media purposes, the value of transcripts is huge. And we are not alone. Scribe is the transcription service that powers all of S&P Global - like CapIQ - and the client list includes our friends at Tegus. Go to
joincolossus.com/scribe
to unlock 150 minutes of free transcription and test their capabilities.

(00:03:50) - (First question) - His most memorable experience as a field journalist in Beijing

(00:06:13) - Why it’s so important for media leaders to be adaptable

(00:07:10) - His perspective on generative AI as it relates to media and journalism

(00:10:46) - The characteristics of the HBR that have enabled it to continue for over 100 years

(00:12:54) - The most impactful aspects of their business model and legacy

(00:14:39) - The roles of both their freelancers and in-house editors

(00:19:48) - How they capitalize on different platforms across the HBP brand ecosystem

(00:21:44) - Their signature Case Studies series

(00:24:20) - The relevance of print media versus digital formats in their business today

(00:25:57) - How their brand image continues to evolve naturally

(00:27:42) - The role of diversity in the HBR’s culture and design

(00:29:02) - The balance between their subscription-based model and advertising revenue

(00:32:20) - Broadness versus specificity in their content

(00:33:33) - Keeping their content timely but thorough in the era of digital immediacy

(00:35:53) - Their sizeable social media presence

(00:39:18) - How working with Harvard sets them apart

(00:41:26) - What he has learned throughout his career about branding

(00:44:30) - Their book
HBR at 100
and the potential for true classics being made in the digital era

(00:46:53) - The common threads he can identify in their most influential articles

(00:48:40) - The Debrief