Big Bucks in Narrow Niches

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[00:02:45] - [First question] - Overview of Industry Dive and the B2B media industry

[00:04:41] - The state of advertisement media versus subscription-based models

[00:06:20] - How they maintain consumer trust within their advertising model

[00:08:12] - Their strategy for launching into new markets

[00:11:42] - How Industry Dive has been able to accelerate their new launches

[00:13:44] - The amount of investment runway they give to new publications

[00:15:35] - Industry Dive’s standardization across both talent and systems

[00:17:40] - Their perspective on advertisement sales

[00:19:49] - How they maintain their content production volume at scale

[00:21:36] - Their audience growth strategies

[00:23:16] - Why consumer platforms like TikTok don’t always work for B2B advertising

[00:24:45] - How they gather audience feedback

[00:26:35] - The importance of their tech stack in audience growth and maintenance

[00:28:30] - How they collaborate with brands in their content studio

[00:31:33] - The proportions of their different sources of content

[00:32:27] - How margins differ between their content studio and advertising sales

[00:33:16] - How they might look to expand their business model in the future

[00:34:41] - Why he thinks of marketers as their primary customer

[00:35:55] - Their model for reinvestment to further grow their audience

[00:37:43] - How the team took advantage of increased digital ad budgets during COVID

[00:40:30] - What he worries about most regarding the future of Industry Dive

[00:42:12] - Debrief