Modernizing Advertising

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[00:03:09] - [First question] - What he’s learned about human behavior and how it’s impacted his business

[00:05:45] - Big differences in generational and perennial behavior 

[00:06:56] - The strong link between vulnerability and creativity  

[00:07:42] - The necessary preconditions that allowed him to build Trade Desk the way he did

[00:10:53] - What it would have felt like as an early-stage employee at Trade Desk 

[00:12:43] - The hardest parts about maintaining his type of company culture

[00:14:05] - How much of his company culture is interwoven systemically or whether it arises naturally based on talent choices

[00:15:59] - Defining what talent means to him and the dimensions of it that matter

[00:18:32] - Laying out what a compelling vision is to him and in the general sense 

[00:22:03] - What he’s learned about delivering messages effectively  

[00:23:49] - The founding story and history of Trade Desk 

[00:28:33] - How he thinks about the key stakeholder groups around Trade Desk’s platform

[00:30:50] - Figuring out who Trade Desk’s key customers were and identifying them writ large

[00:34:55] - The composition of the universe and market of those who buy advertising 

[00:36:11] - Practical product implications based on their choice of service 

[00:40:16] - Building inventory legibility and its dimensions and importance 

[00:44:26] - What it’s like building a business that serves the biggest corporations in the world and what the revenue curve is like for that

[00:47:55] - The time between the first line of code to a multi-million dollar revenue stream

[00:50:29] - Markers for technology companies he’d look for that could achieve a similar scale 

[00:53:35] - How not being able to simulate poverty or hunger translates into his parenting 

[00:57:10] - Describing the margin differences between Trade Desk and Google

[00:59:00] - What stands out as the defining moment in his firm’s history 

[01:01:50] - The kindest thing anyone has ever done for him