Cameo: Monetizing Fame

This episode is brought to you by:

Tegus. Tegus is the new digital hub for market intelligence. The Tegus platform empowers Investors and Corporate Development teams to invest smarter by pairing best-in-class technology with the highest quality user-generated content and data. Find out why a majority of the top firms are using Tegus on a daily basis. If you're ready to go deeper on any company and you appreciate the value of primary research, head to tegus.co/breakdowns for a free trial.

Brex. Brex began as the first corporate card for startups and now offers a full financial stack built for scale. Get 10-20x higher credit limits, uncapped rewards, easy deposits and payments, and expense management all in one. Grow your business faster with Brex.

[00:02:51] - [First question] - What Cameo is and their size and scale today

[00:03:51] - An overview of Cameo’s value proposition for creators and customers

[00:05:28] - The most common events tied to someone wanting a Cameo  

[00:07:15] - Case study of a creator making Cameo a meaningful income source

[00:09:10] - The early inspiration for the idea that eventually became Cameo  

[00:11:46] - Biggest differences between Cameo today and its original form  

[00:13:26] - What the competitive landscape looks like today in this space

[00:14:51] - How they compete and what makes them defensible 

[00:16:44] - The potential market size for this type of business and the supply side

[00:19:01] - Describing their business model from a high viewpoint  

[00:21:55] - Managing the supply side and the metrics used to do so 

[00:24:15] - Important data points to consider for customer acquisition

[00:27:09] - Interesting supply and demand dynamics that drive each other

[00:29:01] - Thoughts about customer retention and expanding Cameo’s use cases

[00:30:35] - Important sub drivers of pricing and how it affects the business and demand

[00:34:43] - How the B2B side of the business has evolved and its overall potential

[00:37:41] - Growth levers inside the core marketplace and new initiatives 

[00:39:08] - Overview of overhead, costs, and their revenue model 

[00:40:29] - The Represent acquisition and philosophy of M&A

[00:43:28] - A tendency to have legends who’ve retired joining the platform

[00:44:56] - What would contribute to an explosive future for Cameo’s trajectory in ten years

[00:47:18] - The biggest potential risks to Cameo as a business

[00:48:40] - Thoughts about brand in terms of building Cameo’s industry presence   

[00:50:04] - Competing with OnlyFans and how brand plays a role in that 

[00:51:46] - Lessons for builders and investors when studying Cameo’s story  

[00:54:42] - Where to go to learn more about Cameo and talent marketplaces