Transcript
Introduction
Matt
Welcome back to Making Media. Today, we have Craig Fuller, Founder and CEO of FreightWaves, CEO of FLYING Magazine; increasingly, a magazine tycoon. And this was a really fun conversation. We hit on a wide range of media topics that are frequently discussed on this show.
So we get into content to commerce, some of the early observations that Craig had when he was building out FreightWaves, which is very much a software data business with a media empire sitting around it. We get into what it's like to fundraise for a media business or the challenges associated with fundraising for a media business and why the market doesn't put a value on audiences. Craig has found an opportunity with some of these niche audiences.
And that brings in the second half of our conversation where we get into his playbook, with buying up niche magazines around things like private aviation and boating, and what he's been able to do, why it's so important to capture the full audience base and some of the fun projects that he has been tying in around those audiences.