Media Playbooks: Events, New Verticals, and More

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(00:02:30) - (First question) - What events mean to the media industry

(00:03:30) - The economic equation for business-to-business (B2B) events

(00:06:00) - What makes an event stand out from the rest

(00:07:30) - The future of virtual events in the realm of business

(00:10:45) - Making your event sustainable for the future

(00:13:30) - Integrating event businesses into broader sectors

(00:15:45) - A playbook for launching a new vertical in the event space

(00:20:30) - What the timeline for a new vertical looks like at Morning Brew

(00:26:00) - Handling sponsorship and exclusivity

(00:31:30) - Balancing the synergy between creators and brands

(00:34:45) - The best businesses to study in terms of media