Transcript
Introduction
Patrick
Our guest today is Alex Danco from Shopify. Alex is our first triple crown guest, having first appeared on Invest like the Best in 2019, Business Breakdowns on Shopify in 2021 and now, Web3 Breakdowns. Our conversation today focuses on a new concept, tokengated commerce, and how Shopify is building around this theme. Given the market turmoil in crypto assets, we talk about true use cases of tokengated commerce, and why blockchain technology is unlocking something that was not possible otherwise. Please enjoy my conversation with Alex Danco.
Interoperability and the Power of Platforms
Patrick
Alex, we're going to talk about something very specific inside of Shopify that you've been working on a lot, which is a great specific excuse to talk about some much bigger broad trends. The topic is going to be tokengated commerce, which is an interesting term that probably no one's heard before, and we'll get there. But I think to begin, I've done a lot of work with Tobi, with you, with others explaining Shopify over the years, it's an ecosystem that fascinates me. Maybe you could, from your perspective, give a quick level set on what Shopify itself represents before we can get into this really interesting new topic.