Making Media
Episode 16 Mailbag and Metrics
Making Media

Episode 16: Mailbag and Metrics

Making Media

Episode 16

Mailbag and Metrics

Matt Reustle and Dom Cooke are CEO and Head of Content at Colossus. We cover a huge week for the show, recap our paid growth experiment, and what we've learned from our guests so far.

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Show Notes

(00:02:16) - (First question) - The No Laying Up BUMP

(00:09:38) - Experiment results from paid advertising for podcast audience growth  

(00:12:38) - How paid growth works in Overcast

(00:16:40) - Feedback to start incorporating based on takeaways from Making Media’s guests 

(00:19:21) - How catering your content to different social media platforms could kill your brand  

(00:22:18) - The value in being more intentional about everything 

(00:23:23) - Not taking hail mary shots when experimenting with limited time and resources

(00:25:02) - What the process is for adding new shows to the Colossus network and possible plans to expand the show roster 

(00:27:16) - Measuring success when it comes to a podcast versus a podcast network 

(00:28:34) - Whether or not Making Media would look different if they both did it full time  

(00:29:48) - What they listen to outside of Colossus episodes   

Mailbag and Metrics

Introduction

Matt
All right. We are back to Making Media and the familiar voice that you know, Matt Reustle is back here with Dom Cooke. Dom, I missed you, but I must say it was a pleasure listening to you. I welcomed my daughter into the world a couple of weeks ago, and I was on the sidelines. I left it in your hands, true next man up mentally, you grab the bull by the horns, whatever cliche we want to use, and you just put a dominating performance on me.

And I was really impressed, to be honest. I considered just not even coming back to the microphone. But here we are, I think pretty much by any measurement, you at least 10x our downloads from that episode you did last week with Neil from No Laying Up. So I just have to ask you, how does it feel to put that type of performance on in my absence and really shine when the spotlight was on you?

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