Cinnabon: The Omnichannel Approach to Indulgence

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[00:03:04] - The operational scale and complexity of Cinnabon

[00:05:48] - Origins and humble beginnings of Cinnabon

[00:10:07] - Diversified stakeholders involved in franchised businesses

[00:14:44] - A focus on brand relevance and differentiation

[00:19:38] - Building brick and mortar traffic during a recession and partnering with Pillsbury

[00:23:21] - Cinnabon’s ability to thrive and support an omnichannel brand ecosystem

[00:26:57] - Partnering with Burger King and fast-food market exposure

[00:32:55] - Building successfully collaborative equity buckets

[00:36:52] - Focus Brands and advantages of being part of a bigger ecosystem

[00:41:52] - Balancing licensing opportunities while maintaining core channel partners

[00:45:37] - Lessons for operators and investors we can take away from Cinnabon